Marketing and Visibility

Every state office for SoSA has an active social media presence. That’s where a lot of people spend their time. It’s important to know which service people use to do social media. Most of our volunteers are older and utilize Facebook. We understand that using Snapchat could reach more millennials but since the majority of our volunteers and supporters are older, they are not using Snapchat.

Community Engagement

Bring a load of free food and invite the community out to help bag it and take some home. This helps spread the awareness of the availability of food and how easy it is to address hunger. When doing crop drops, it’s good to get a lot of attention and involve community partners that want to help. This helps to identify partners in the community that are interested in helping the Mississippi Gleaning Network. It also gives an idea of who is involved and wants to help the community.

Society of St. Andrew(SoSA) Gleaning Network started in 1979 and slowly spread West, in unison with SoSA’s mission. In 2009, SoSA opened an office in Mississippi. Since then, SoSA has helped rescue more than 15 million pounds of food for families in need in our region. Mississippi is home to Vardaman, which is the sweet potato capital of the world. Their largest produce crop to glean is sweet potatoes, but corn, watermelon, and tomatoes are also prolific. The entrepreneurial spirit found in most Mississippians has helped us rescue progressively more food every year. Great success has been found in equipping, training and leading small groups into the fields to glean. Over time, these groups are encouraged to become independent and foster a stronger sense of community at the local level.

Currently, the Mississippi Gleaning Network leads more than 2,000 volunteers annually into the fields after harvesters to glean excess crops, into packing house to glean what isn’t sold, and into the parking lots to host our well-known Crop Drops. There are so many food deserts in geographically isolated regions that Crop Drops are almost a necessity. SoSA has also partnered with a local group called the Oxford Community Farmers Market and has duplicated their fresh food drive project. This allows a greater variety and more regular frequency of produce available for the pantries.


Related Articles