Visibility

Recommended best practices to engage the community in produce recovery projects, such as events, presentations, media outreach and marketing strategies.

Visibility

Marketing and Visibility

While many of the specific marketing strategies were discussed in Volunteer Relations and Donor Relations; there are some other strategies and special considerations to take into account when conduct outreach in Georgia. This section while discussing important demographic features, unique to Georgia and predominantly rural areas.

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Marketing and Visibility

See the variety of ways that Good Cheer stays visible in their community

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Marketing and Visibility

How SoSA MS stays visible in their community.

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Marketing and Visibility

Urban Abundance harvests and tends backyard and community orchards in Clark County, WA. With just one staff person for outreach and programming, it helps to be intentional and realistic about marketing strategies.

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Marketing and Visibility

Volunteer and donor relation plays a role in marketing but so does grant and fundraising activities. Take a look at their fundraising events and potential grants list.

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Marketing

Some of the most successful marketing strategies used by the Garden Share programs at Community Food Share.

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Be Visible to the Community

Get the word out. The gleaning program will grow faster when the community understands that the program is a resource

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Marketing

Tips from WSU Extension Clallam County on how to market your gleaning program.

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Marketing and Visibility

As a young organization, marketing and visibility are extremely important for SETP.

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Marketing & Visibility

Marketing is a key component to the farm's success.

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Farmer's Market Outreach

Market your gleaning program at local farmer's markets.

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Marketing Your Program

Tips for marketing your program to potential volunteers.

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Marketing and Visibility

Ideas for marketing your gleaning program.

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Marketing and Visibility

Planning ahead is a key factor to increasing the size and scope of your program.

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Marketing and Visibility of Community Harvest

Community Harvest promotes its visibility in the community by engaging in as many outreach and marketing opportunities as possible.

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Marketing and Visibility in Colville

The Harvest Against Hunger program in Colville has implemented a number of innovative marketing strategies.

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Marketing and Visibility

Online news reports produces the greatest number of both donors and volunteers!

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Making a Visible Mission

The goal for the first year of Community Harvest was to make the organization and mission as visible to the community as possible. This included an array of outreach events, presentations and actively making connections within the community with groups who were not necessarily previously engaged in food or hunger relief.

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Marketing

Directory: people, places and organizations to contact

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Marketing

Events, print news and digital media

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Visibility

Don't hesitate to use resources of your development/communication team, if your organization has one. The more ambassadors, the better!

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Bringing Public Awareness to Food for All

In a small community, such as Okanogan and the surrounding areas, visibility ranges from word-of-mouth, radio ads, newspaper coverage and general marketing approaches such as flyers and merchandising. A repeat visibility tactic is OCCAC’s annual “Food For All” T-shirt.

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Attracting Interest to Your Program

A few tips on marketing to attract volunteers and donors.

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Community Engagement: Ag Shows & Social Media

Visibility is important to ensure that community members know about the program and are interested in participating.

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Think in Terms of Personal Stories

You can increase visibility for your organization, produce recovery or volunteer engagement project in a number of different ways. This year's VISTA utilized various methods including verbal and digital outlets.

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Getting the Word Out

Once you have a clear mission to use when recruiting gardeners here are a few ideas for getting the word out.

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Ideas for Informing the Community

Especially for new projects, getting your name and what you do out to the public is vital. Outreach and soliciting donations will be much easier if people have already heard of you

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Visibility

SCCAA started from scratch in building and developing the image of its produce recovery project. Read more to learn how they did so.

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Visibility

Marketing, while sometimes overlooked, is essential to the health of the project.

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Community Engagement in Pierce County

To get the word out about its broad, new project the PCGP used various “out of the box” approaches to reach a wide audience.

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